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Published Oct 01, 21
13 min read

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What Is A Chatbot? What It's Used For And Why It's Important

But with Replika bot it is all about chatting. And, believe it or not, forming a (romantic) relationship with AI. While this may sound a little bit dystopian and scary, millions of users believe it works. They chat with Replika for fun, to blow off steam, or to find a reliable companion.

They are bound to stay with us and will grow in popularity with the increasing adoption of messaging apps and new digital communication channels. You should get used to them as more and more companies are choosing chatbots for marketing purposes and to automate customer service. While—at least in theory—nothing can replace interaction with another human being, chatbots are all too convenient.

What Is The Purpose Of Chatbots

Create unlimited chatbots for your website without coding to engage more visitors.



A chatbot -- sometimes referred to as a chatterbot -- is programming that simulates the conversation or "chatter" of a human being through text or voice interactions. Chatbot virtual assistants are increasingly being used to handle simple, look-up tasks in both business-to-consumer (B2C) and business-to-business (B2B) environments. The addition of chatbot assistants not only reduces overhead costs by making better use of support staff time, it also allows companies to provide a level of customer service during hours when live agents aren't available.

What Are Bots? How Do Chatbots Work

A stateless chatbot approaches each conversation as if it was interacting with a new user. In contrast, a stateful chatbot can review past interactions and frame new responses in context. Adding a chatbot to a company's service or sales department requires low or no coding. Today, a number of chatbot service providers allow developers to build conversational user interfaces for third-party business applications.

If the user interacts with the bot through voice, for example, then the chatbot requires a speech recognition engine. Business owners also must decide whether they want structured or unstructured conversations. Chatbots built for structured conversations are highly scripted, which simplifies programming but restricts the kinds of things that the users can ask.

What A Chatbot Can Do

In sales, a chatbot may be a quick way for sales reps to get phone numbers. Chatbots can also be used in service departments, assisting service agents in answering repetitive requests. For example, a service rep might provide the chatbot with an order number and ask when the order was shipped.

What Is A Chatbot? What It's Used For And Why It's ImportantThe Complete Guide To Chatbots For Marketing


Chatbots such as ELIZA and PARRY were early attempts at creating programs that could at least temporarily fool a real human being into thinking they were having a conversation with another person. PARRY's effectiveness was benchmarked in the early 1970s using a version of a Turing test; testers only made the correct identification of a human versus a chatbot at a level consistent with making a random guess.

What Is Chatbot Platform

These bots interact with users through a set of predefined questions that progress until the chatbot has answered the user's question. Similar to this chatbot is the menu-based chatbot that requires users to make selections from a predefined list, or menu, to provide the bot with a deeper understanding of what the customer is looking for.

Customizable key words and AI are combined in this bot to provide an appropriate response to users. Unfortunately, these chatbots struggle when faced with repetitive keyword use or redundant questions. These chatbots combine elements of menu-based and keyword recognition-based bots. Users can choose to have their questions answered directly, but can also access the chatbot's menu to make selections if the keyword recognition process produces ineffective results.

What Is Chatbot? Why Are Chatbots Important

They use ML and AI to remember conversations and interactions with users, and then use these memories to grow and improve over time. Instead of relying on keywords, these bots use what customers ask for and how they ask it to provide answers and self-improve. This type of chatbot is the future of chatbot technology.

They can be created using text-to-speech (TTS) and voice recognition application program interfaces (APIs). Current examples include Amazon Alexa and Apple's Siri. Examples of chatbot uses Chatbot use is on the rise, both in the business and consumer markets. As chatbots improve, consumers have less to quarrel about while interacting with them.

What Is A Chatbot?

What Is A ChatbotWhy Conversational Ai


Chatbots have been used in instant messaging applications and online interactive games for many years, but have recently segued into B2C and B2B sales and services. Chatbots can be added to a buddy list or provide a single game player with an entity to interact with while awaiting other "live" players.

What Is Chatbot? Why Are Chatbots ImportantWhat Is A Chatbot Used For


In sales, chatbots are being used to assist consumers shopping online, either by answering noncomplex product questions or providing helpful information that the consumer could later search for, including shipping price and availability. Chatbots are also used in service departments, assisting service agents in answering repetitive requests. Once a conversation gets too complex for a chatbot, it will be transferred to a human service agent.

Check out the unanswered questions to understand what your customers want and train your chatbot. AI Chatbot Platform #5: Pandorabots One of the top AI chatbot platforms, Pandorabots provides solutions for full turnkey chatbot development. This software solution is one of the oldest and largest chatbot hosting services in the world.

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AI Chatbot Platform #8: Boost. ai Boost is one of the top AI chatbot software solutions. It can help you build intelligent and interactive chatbots for your websites. This software solution can help you provide quicker service to your customers. Additionally, they can also reduce their wait time by providing the answers to frequently asked questions automatically.

AI Chatbot Platform #10: Its Alive Its, Alive is one of the best AI chatbot programs for Facebook Messenger. Drag-and-drop chatbot builder Testing, duplicating, and translating features Detailed insights into the conversations Can build the chatbot without technical knowledge Chatbot can be deployed to multiple Facebook pages Can track KPIs with ease Only available for Facebook Messenger Free plan available.

That’s a major factor holding a lot of us back.Landbot wants to fix this issue. The platform allows you to use and customize pre-coded bot features and design elements on a purely visual interface. You get to choose the look and the feel of the chatbot. But you don’t need to bother with the coding aspect of it.

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It smashes the technical barriers. That is Landbot’s biggest USP.How Can You Create a Chatbot From Scratch With Landbot? Let me take you through the process of creating a chatbot from scratch with Landbot. For this trial, I am creating a simple chatbot, nothing fancy. Here is the initial setup process:It gets exciting when you get to adding sequences.

Say, I want to boost my subscriptions. To lead users to the subscription button, I can ask another question that offers “Subscription” as a response. Once they click on it, I can further develop the conversation. What I love about Landbot is that it gives me complete control over the chatbot designing process.

Think of it as a landing page that only has a chatbot. No sales copy, no distracting visuals. Instead, the chatbot pulls website visitors straight into conversation. Take a look at the conversational landing page below from Buddy Nutrition to understand it more clearly. Image via Buddy Nutrition, Their bot asks visitors a series of questions to give a personalized recommendation for a daily vitamin shot.



When I found out about this feature, I couldn’t wait to try it out. The process is super simple and quick. What’s doubly impressive is that it has features that allow you to give your bot a fun personality. You can add GIFs and emojis to keep the conversation casual.

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Chatbot 101: Why Conversational Bots Are The Future

Not all consumers are ready to abandon human-to-human interactions entirely, and some aren’t sure they trust the technology to perform certain tasks without making mistakes. Also, if consumers could only access a chatbot through a specific social network, that could be a deterrent to adoption. But here’s the thing: As a business, it doesn’t have to be either/or.

Other Communication Channels While not all consumers are ready to trust chatbots entirely, most still acknowledge that chatbots are poised to provide several benefits that can enhance their online experiences. And it’s clear that one of the major benefits consumers see when it comes to using chatbots is speed: They believe that chatbots & conversational AI will be able to respond to their inquiries more quickly.

The question we asked: How soon would you expect to get a response on each of these communication channels? Response Time by Communication Channel – More than 24 Hours Response Time by Communication Channel – Less Than 24 Hours Response Time by Communication Channel – Instant Response Expectations Ultimately, consumers expect to get instant responses from online chat more than any other channel (77%), but chatbots came in a close second (75%), and were followed by face-to-face meetings (73%).

The Complete Guide To Chatbots For Marketing

Online chat is the channel that most consumers expect a real-time response from. However, chatbots came in a close second — higher than face-to-face, telephone, or apps. And here’s something to consider: As an ecommerce business, by using live chat in combination with chatbots, you can deliver response times and resolve issues faster than ever before.

But if chat volume gets too high, or if there are no employees online at the moment, chatbots can step in to assist so your response times don’t suffer. In addition to looking at response times, we also wanted to see how chatbots compared to more traditional business communication channels in terms of perceived benefits.

One way businesses can make up for these perceived limitations of chatbots: Have chatbots give consumers the option of being able to send an email or schedule a call if that’s how they’d prefer to communicate. Because especially when dealing with complex technical issues, hopping on the phone with an engineer is likely going to be the better option.

Top Reasons Your Business Needs A Chatbot

These days, consumers expect to be able to find the information they’re looking for online quickly and easily. And when a business can’t provide that type of experience, they become frustrated. Chatbots are poised to ease these frustrations by providing the real-time, on-demand approach that consumers are seeking out. The top three potential benefits of chatbots that consumers reported in our survey: 24-hour service (64%) Instant responses (55%) Answers to simple questions (55%) And that’s true across all age groups.

In fact, Baby Boomers were 24% more likely to to expect benefits from chatbots in five of the nine categories we looked at compared to their Millennial counterparts. However, chatbots — like all technologies — aren’t without their limitations: 43% of consumers said they prefer dealing with an actual person (that was the number one potential barrier to using chatbots).

Benefits Of Chatbots For Companies And UsersThe Importance Of Chatbots In Every Business


So it doesn’t have to be either/or. As a business, you can use chatbots to supplement your human workforce (not replace them). Compared to other business communication channels, chatbots scored the second-highest when it came to consumers expecting instant responses, only losing out to online chat. But by using chatbots in combination with online chat, businesses can deliver a level of real-time service that they’d be unable to achieve using either technology on its own.

Does Your Company Really Need A Chatbot

Estimated to save USD 8 billion per annum by 2022, chatbots are completely transforming the way businesses connect with existing and prospective customers. The last few years have seen a rapid surge in on-demand messaging that has shifted consumers’ way of communicating with brands. To provide superior customer service, more and more businesses today are integrating chatbots into their processes.

Top Benefits Of Using Chatbots For Your BusinessThe Importance Of Chatbots In Every Business


The Complete Guide To Chatbots For MarketingReasons To Consider Using A Chatbot On Your Website




They help save over 4 minutes on average per customer inquiry, compared to the executives answering the calls, with a high success rate per interaction. In this article, we will explore the key benefits of chatbots for both businesses and customers, along with the factors to take into consideration while building powerful chatbots.

Benefits Of Chatbots For Companies And UsersBenefits Of Using Chatbots In Your Business


These chatbots go much beyond just answering pre-programmed questions that every customer will experience in a precisely similar way. With the help of chatbot analytics, businesses can analyze how well the bot performs in terms of successful business outcomes and sales generated and detailed insights on how people engage with the business and what they are asking for.

If you’re a marketer looking to engage your audience and boost your conversion rate, you’ve got to try it out. Will you like to take a FREE trial first? Here’s a link for you. Here’s what the process looks like:How Can You Create Your Own Conversational Landing Page With Landbot? Before you begin, you need to be clear about the goal of your conversational landing page.

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It could be anything — from generating new leads and announcing new products to getting more registrations. Pick a template on Landbot based on your goals. Image via Landbot, Once you’ve chosen a template, you can start building your chatbot right away. Again, you’re in the driver’s seat. Whether you want to create a simple workflow or a complex one totally depends on you.

I want to check out how to link a bot with an official Whats, App channel. You can also link it to a Whats, App playground, but for that you’ll need to first create a Whats, App playground. For now, I’m going to stick to linking the bot with a Whats, App channel.

That’s a big win. What Are Others Saying About Landbot?“Our first experience with a client turned out to be a great success and the numbers speak for themselves. We started with a simple but fluid bot and we could immediately see a 38% conversion of the conversations. “— Joaquin Losa from Madison MK“Knowing that I, without any coding skills, can create a chatbot in less than 10 mins for my client, is gold.

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We started with a simple but fluid bot and we could immediately see a 38% conversion of the conversations. “ — Joaquin Losa from Madison MK“Knowing that I, without any coding skills, can create a chatbot in less than 10 mins for my client, is gold. And this is the most significant thing Landbot allows me to achieve! “ — Hector Gomez Orozco from Clivo, Landbot FAQs Landbot gives you a link and code which you can use to embed.

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